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Top 10 Marketing Automation Tools for Social Media Management in 2018 - RK Software Solutions
June 19, 2024

Top 10 Marketing Automation Tools for Social Media Management in 2018

Social media sites like Facebook, LinkedIn, Twitter, Instagram, and many more have emerged to meet our social needs and are doing their best to link the people with one another. As a lot of time is spent on these social media channels by the highest populations across the world, businesses ranging from startups to enterprises came to know the importance of social media in lead generation, customer relationship management and branding. At this point, a concept called Social Media Advertising has arisen, and new features like brand awareness, consumer preferences, and more were added.

As the number of social media platforms and amount of social audience continues to increase day by day, it has become difficult for entrepreneurs to keep their social media profiles or pages up to date to stay in touch with their clients and race with their competition. So a wide range of social media management tools has come up to solve the above problems.

Top 10 Social Media Automation Tools

Here is the list of ten best social media management tools of 2018 that are used by most of the businesses and entrepreneurs to save time and improve productivity.

1. Buffer

Buffer puts all the social media websites together, and you have the advantage of posting a single post into all the social media websites at a time. Buffer is easy to use. You can set up a scheduled posting that is customized for each time and day of the week. When you want to share, or you want to schedule your content, place it into your Buffer, and it will be posted according to the specified times.

2. Facebook Scheduler

The most used social media website is Facebook. Many updates are posted on Facebook every day. You have the option of scheduling a post on facebook. The schedule is built right on Facebook and is free to use.

3. CoSchedule

Coschedule a one-stop social media marketing calendar tool that lets you drag and drop all your posts into it and publish at their best times. It supports significant platforms like Facebook, Twitter, LinkedIn, Pinterest, Instagram, and Google Plus. The best thing about this automation tool is that it integrates with WordPress which can automatically schedule your changes when you alter the publishing time of a blog post.

4. Feedly

Using Feedly, you can set up all the RSS feeds of all your favorite blogs and neatly place them in well-organized feeds. It integrates with many platforms. You also have the option of adding a post by yourself to a schedule. The free plan offers you 100 sources and allows sharing on Twitter, Facebook, and Pinterest. There is also paid option which includes integration with other scheduling sites such as IFTTT, Buffer, Hootsuite, and Zapier.

5. Hootsuite

This Social media automation software is not only a scheduler but also allows you to engage with others and make conversations, hashtags, and others. Using Hootsuite, you can integrate all the social media websites like Facebook, Twitter, and others. The free plan allows you to combine three social media sites. The paid plan will enable you to add more social profiles and features.


In IFTTT, the integration is done through the applets. You have to integrate the messages for each social media platform separately. You have the option of scheduling a post in one site like Pinterest and cross-share it in other sites like Facebook or Google plus.

7. Crello

Crello is a new graphics designing tool that is used to create banners for social media sites like Facebook, Instagram, Pinterest, and others. There are thousands of free templates available, and you can use them to create posts for your social media sites. You can easily edit the images by the option of drag and drop and move the design elements around the templates.

8. Buzzsumo

Using this marketing tool you can get to know the favorite posts available based on your keywords. You can also know who wrote the posts and build a relationship with them on the social sites. This tool aggregates the required data from various sites like Facebook, Twitter, LinkedIn, Pinterest, Instagram, and several other platforms. If you want a more in-depth analysis of the posts on multiple sites, then Buzzsumo is the best social media automation tool available.

9. Social Oomph

If you are a social savvy and having lots of evergreen content on your website, then Social Oomph is the best social media management tool. The best option available is that you can specify the number of times the content has to be shared on the social media sites. Every time a post is shared, social oomph sends a tweet to your followers that a post has been shared. As the content is evergreen, the social oomph changes the titles and shares the same content at different times.

10. Zapier

You can bring your entire world together with the Zapier. Whenever you have added a new video to youtube, then tweets will be sent to your followers giving the update of the video. This is one of the best free social media automation tools that allow you to integrate all the social sites like Facebook, Twitter, LinkedIn, Instagram, Slack, Google Docs, Quick Books, and many more. The services are free forever, but if you need some extra boost, you can choose the paid plans available.


The sole purpose of automation is to get rid of the posting issues and concentrate on the real outside problems in the business. Do not over-rely on the automation tools as your followers could also recognize that you are using the automation software for posting on the sites. Take some time to get the opinions of your viewers and be social at all the time. If your business or organization need a customized social media marketing strategy and management services, Contact RK Software Solutions a one-stop digital marketing agency that provides SEO, Social Media, and PPC Solutions to clients worldwide. Call us at +1 (917) 745-8048 for a free Social media or SEO Audit for your business now.

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