February 20, 2019
7 Secrets of Online Business Reviews That Everyone is Missing
Customer satisfaction is one of the foremost things for any business and also a challenging task because most of your customers won’t get out to leave a review even if they are happy with your products or services. But a recent survey revealed that 84% of people trust online reviews as much as a personal recommendation. So, this is an example of why online customer reviews play a vital role in any organization or business growth. In this article, you are going to know the unnoticed benefits of online business reviews.
1. Free Word of Mouth Advertising
Online reviews served as a form of free word of mouth advertising for any business and became the biggest asset to help prospects trust you thereby earn more customers. This also enables organizations to receive free recognition, gain more visibility and audience. So take advantage of this free marketing tactic with a little work to improve your reputation.
2. Builds Trust and Credibility
No Trust, No Business. Trust plays a vital role and emotionally connects people to your business. In a recent survey, 74% of Customers admitted that positive reviews make them trust a company more, this is an example of just how much online reviews matter.
Reviews about your business on the internet also build credibility and mark you as a trusted source in front of your potential customers. Positive reviews and quick reply’s also dropping risk and suspiciousness in the online business world.
3. Leads to Rank Higher on Search Engines
All the major Search engines like Google, Bing, and Yahoo are now displaying the top 3 local businesses in the search results to help their searchers find the best store near them. One factor search engines use to rank the top 3 results is by the number of positive reviews your business gained. So, with the help of more positive local business reviews, you can earn more visibility on the search engines which will ultimately lead to better rankings and drive more potential customers on to your business.
4. Improves Customer Loyalty & Retention
Maybe a newly launched product, service or a business, Online reviews enables your customers to leave their opinions which in turn allows you to respond to your customer views directly. This one to one approach establishes a personal and healthy relationship with your customers. This way you can build your loyal customer base who can influence your products or services and bring new prospects to your business.
5. Attracts Your Potential Buyers
Have you ever surveyed or questioned your clients how they reached you? A recent survey revealed that most people believe recommendations or reviews from their peers than the advertisements or other marketing efforts before buying a product or service. This proves that positive online reviews can attract more serious leads than the other advertising methods.
6. Creates a Path to Know Your Customers
Online reviews not only decide your customer buying decisions, but they can also help you better understand your customers in turn. Negative reviews can work in your favor as they let you know the likes and dislikes or your customer perceptions towards your product or services. This way you can identify your weaknesses, rectify them to bring about more positive changes.
7. Boosts Click-Through Rates & Sales
Search Engines and some online review sites like Yelp display star ratings in the search results along with your business names and phone numbers. These website ratings can create an impact on the click-through rates because people tend to click on the result with a 5-star rating than a 4-star rating. Even some surveys found that star ratings displayed in search results can improve the CTR’s by 20% than the normal. So, better ratings lead to more clicks on your business which in turn lead to more sales.
In the end, Online business reviews are equally or more important than the other marketing efforts like advertising because they got the power of making or breaking your business. For better customer interaction, engagement and to build trust respond to every comment irrespective of its positivity or negativity. Because “No Trust, No Business” as simple as that. If you don’t find the time to manage your online reviews its a wise decision to hire a Digital Marketing Agency or Professional to take care of that. RK Software Solutions is a reputable Digital agency offering Internet Marketing, and Online reputation management services to clients worldwide. Contact us or Call us at +1 (917) 745 8048 to save your online reputation now.