January 25, 2020
10 Untapped Benefits of Social Media Marketing for Small Businesses
If you are a small or significant business owner, social media plays a vital role in improving your sales and brand image. Social networks are now a critical part of any marketing strategies that are designed for the development of the company. It’s easy to see that social media is the key to the success of a company.
How does Social media help in increasing the business
1. Increased Brand Awareness
Social media is the cost-effective media which allows you to spread the awareness of the product in less time. Create a page in the name of the product and release updates from time to time. Let your employees share and like the page. Post shared by employee reaches a different network, and your product information reaches to many persons and can lead them to become the potential customers of your company. This is the simple way of getting more exposure and increasing brand awareness among the people.
2. Improved Search Engine Rankings
The postings in social media will help in bringing business to you by increasing the traffic to your website. Content such as Infographics, business information, and quality content will increase the number of likes for your page and hits to your site. The people who have shared your content will provide links back to you, which will help in increasing the search engine rankings.
3. More Traffic to the website
Without having your product marketed in social media, you are confining yourself to a particular set of people. But if you take the help of social media, then there are more chances that you increase the customer base. Each new content or post added in the press will earn you a new customer. Increase in the customers will automatically increase the traffic to the website.
4. Higher Conversion Rates
With the increase in the visibility of your products in social media, there are more chances that the conversion rates also increase. People use social media sites to connect with friends and follow many groups. Just by getting a like from that customer, your product can be seen by many other persons who are connected with the first person. By providing excellent service to one customer can earn you many likes and customers from different areas.
5. Better Customer Satisfaction
Customers often react to the pages that are posted by you in social media. Rather than sending an automated computer message, send a personal message to the customer who has given a like or comment on your page. The particular note send to the customer creates satisfaction for the customer and also shows that you are attentive to the customer’s needs and ready to provide the best facility for them.
6. Improved Loyalty towards the brand
Social media is seen as the platform for the interaction between the business owner and the customer. One of the primary goals of any company is to build a loyal customer base in the market. Social media can help you to introduce yourself directly to the customers and talk to them. By the direct talk, you can know the faults and defects in your service and product. You can take the suggestions from the customers for improvement of your service and product.
7. Cost Effective
Social media is cheaper than the other media of publishing like TV or Paper. Just sign up for a social profile, and you can post the articles or updates regarding the company products and services. If you choose for the paid services, select the websites or the pages that are getting more hits, and you can place your ad on that site. As more traffic is present for the site, you also the chance of getting likes and clicks to the website.
8. Targeted Advertising
In social media, there is a scope of reaching particular customers. You have the chance of creating ads based on targets like demographics, language, and online behaviors. The ads can be placed in a particular area to reach a specific group of people. If using a paid search, you can pay only when your ad is viewed or clicked.
9. Retargeting Customers
There are many reasons for customers abandoning the purchase of the products on your website. The customers have already decided on purchasing the products and have entered the details. After abandoning the purchase, you can get the details, and you can send requests for the customer facebook or other social media site to once again visit the website. You can also have the chance to know what was wrong with the products and ask how it can be rectified.
10. Analysis and Reporting of Results
To see if the business has increased or not, you need to have detailed reporting regarding the activities carried out in social media. Tools like google analytics and others generate the reports. The tracking tools give a detailed description regarding the conversions, organic and paid campaign results.
Social media plays a significant role in the improvement of your business. Take special care to maintain social media websites like Facebook, Instagram, LinkedIn, Snapchat and Youtube. The social media sites help in creating the leads and increase the client base for the company. To know more about Social Media campaigns contact RK Software Solutions at +1 (917) 745-8048.