Digital Marketing Services

Search Engine Optimization (SEO)

For every second a million online searches are made by your potential customers or clients. RK Software Solutions’s search engine optimization services are unusual to the industry with precise results. Our SEO experts have got immense experience in enhancing the organic search rankings of a website with strategic on and off page SEO techniques. For every successful organic campaign, a well-defined strategy with quality content is crucial. Our in-house writing experts can spread your unique voice across your website pages, blogs, social media platforms and more. We designed a search engine optimization service that is both upright and result-driven. With the help of latest data-analytic tools, strategies, and trends we improve your rankings in the search engines for the right fit keywords to get seen by the target audience. Our ultimate goal is to create your website a central destination for your target audience which ultimately tends to grab the most significant share from those digital searches.

Social Media Optimization (SMO)

One of the real and actively growing marketing tools that any size of business can implement is Social Media. It helps to improve brand presence, reach the target audience and connect with customers in specific demographics and locations. To succeed with this content-driven powerful networks, an active social media optimization strategy is always the key to make it easy for people to interact with you and share your content with their friends. This ultimately tends to increased brand awareness and attract more prospects to your business. Social Media experts at RK Software Solutions assist you to choose the one that adds credits and bring results for your business from a variety of major Social Media Channels like Facebook, Twitter, Linkedin and more. We blend Social Media and Organic Search to drive better results for the both using our strategic Social Media Marketing Services.

Online Reputation Management (ORM)

Online Reputation Management is very crucial in these technology-driven days because a single negative search result can dramatically change public opinion of you or your brand. Your online reputation is the convergence of every bit of information about you on the internet. This altogether aggregated information is viewed as a whole to form a positive or negative impression in people’s mind about you or your brand, The more the visibility your information gets, the more of an impact it will have on your reputation. Also, Online reputation management for high-profile candidates and corporations is more vital. If you’re a person or a brand, your search results will impact the decisions of potential customers. At RK Software Solutions, we’ll help restore and shield the reputation you’ve worked hard to build. We top up the positive content and simultaneously diminish or even remove all the negative information and results that ultimately yield positive results when your prospects or customers search for you or your brand name on major search engines, 3rd party review sites or Social networking channels.

PPC Campaign Management

When customers decide to hire a service or buy a product, they start by searching over Google or other major search engines. Getting an Ad on the first page of search engine results pages(SERPs) gains visibility near the people who have proactively indicated an interest in your product or service. Pay, Per Click or PPC advertising is the most measurable form of advertising which provides you the chance to pay for the first positions on search engine results pages. With PPC Marketing You can set a predefined budget and only pay when a user clicks on your ad with the option to include remarketing and mobile ads. A well-defined, customized and targeted PPC campaign is crucial in generating interest, attract new customers, and grow your business. Our Search Engine Marketing (SEM) services can help you to setup & refine your PPC campaigns across the major platforms like Google Adwords and Bing Ads to bring them the maximum returns on investment.

Display Advertising Campaigns

Display advertising is an online or digital advertising medium that comes in several forms which is a cost-effective method to achieve targeted results. As there are multiple options available for ad targeting, placement, and bidding, choosing a wrong one can lead you to lose thousands of dollars in no time. Hiring the right display advertising agency is the only solution for profiting with this channel. As this type of marketing needs expertise in multiple disciplines, only a professional display ad partner is capable of ad copywriting, banner designing, audience targeting and data analysis. RK Software Solutions is a big pool of all these experts where this made us design, develop and manage your advertising campaigns to achieve the highest possible ROI. Our campaigns also help you to build brand & product awareness on the go.

Content Writing Services

After Email marketing, Content marketing is the most successful online strategy for lead generation. A compelling and quality content writing is necessary to showcase your brand or service. Also to achieve your targeted goals with your website it needs unique, user-understandable, long-form and search engine optimized content. At RK Software Solutions we offer content writing service that meets all these requirements. Our content writing experts closely work with SEO’s taking your inputs as well. In the end, our passionate in-house content writers will make sure your target prospects get the message right.

Lead Generation Campaigns

To achieve qualified sales leads we offer you the ability to scale your sales team to a marketing powerhouse as we utilize our mastery of the prospecting process. We get connected with your potential customers using website, email, social media, SEO, paid search marketing channels at various levels of your sales funnel. After a thorough understanding of your business requirements and goals, we define and design a lead generation campaign that produces the right results. We offer Lead generation campaign management for both B2B & B2C industries. Our strategically planned and well-designed campaigns are perfect for businesses, where sales originate by capturing, nurture & management of leads.

Link Building

Link Building is the process of earning links from other external websites or domains to your site using various methods, strategies, and tactics. It is a very essential off page optimizing technique to achieve visibility and better rankings because Links always been considered and remains the top ranking signal for web pages. Link building is a time taking and painful process as it involves people, relationships and more. We know that every website owner is aware of search engine algorithm updates which can lead to manual penalties that result in vanishing your visibility on search engine results pages. Our Link Building team not only look for the best websites to link, but they are cautious and stay safe to avoid the danger of penalties. As good quality backlinks are considered as the top-most factor for better Search Engine Rankings, our Link Building Campaigns will meet all the quality guidelines of Google and ensure that your website never runs out of high-quality links.

Domain Expertise

Smart Technical Expertise in Internet Marketing Services at Addon Solutions

  • Search Engine Optimization(SEO)
  • Banner Advertising
  • Social Media Optimization(SMO)
  • Content Creation and Promotion
  • Email Marketing
  • Effective Link Building Campaigns
  • Online Advertising (PPC) Campaign
  • Mobile App and its Online Marketing

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