January 29, 2020
13 Great Tips to Improve Your Website User Experience Right Now
In this digital era, for any business, a website is its biggest asset. Your website is an ultimate platform to promote your products and services which also acts as an automated salesperson working round the clock to make sales and has the potential to be the centerpiece of your whole business.
However, the rapid changes in technologies day by day can make your website look outdated. Redesigning cannot be the option always as it involves a lot of money and regular monitoring. At the same time, you might not have money and time to invest in the redesign project.
So, how to overcome the challenge and improve your user experience on the website? Don’t worry, follow the below steps to WOW your user experience and also make your site more useful for your business.
13 Essential Tips for Improving Your Website User Experience
1. Check and Optimize your Site Speed
With the flood of different mobile devices, users get to access the web on different machines from different parts of the globe, and one of the most common user experience problems among them is a slow loading web page. So, it is mandated to make sure your website load quickly to let your online visitors or customers access your content on prompt and get things done fast. Because there are many chances that the customers will jump to another site if your web page is taking too long to load. So, how do you know your site speed? Don’t worry! There is an excellent tool (free) from Google called Page Speed Insights to check the loading speed of your site and optimize accordingly.
2. Ensure Your Website is Responsive and Mobile-Friendly
Advancements in mobile technologies allowed people to browse the web on multiple devices. So your website needs to be compatible and easy to navigate on the smartphones, tablets, desktops and other devices that your website visitors or customers use. To make responsiveness more crucial, Google is also penalizing the sites that are not mobile friendly which can impact your visibility in the search results. To check your website’s mobile friendliness, you can make use of some free tools available on the web.
3. Maintain Consistency Throughout the Site
Keeping your website pages consistent is the key to create recognition for your brand in the online space. Maintain the same font style, color, and writing tone throughout the website pages. The headings, button styles, design elements, style of illustration, pictures and everything should be matching between the pages. Inconsistency and changes from one page to another can confuse the users. To provide your visitors with excellent end user experience as they navigate through your site, it is essential that they know they are still in your website.
4. Use Clear and Concise Navigation
The page navigation elements on your website guide users to the most visited pages and products. Make sure you implement clear navigation with simple language for the navigation headings so that they are easily understandable with fewer options keeping your new website visitors in view.
5. Differentiate the Hyperlinks
Hyperlinks are mostly used to guide the user to other pages or website that can have more information relating to the particular word or topic. Make sure that these links are visible clearly. Most of the sites use the default color to highlight the hyperlinks. To draw the attention of the reader or user you could try a different color that is compatible with the colors of the site. The length of the hyperlinks is also crucial. Longer links are easy to identify.
6. Use More White Space
White space on the website can be used for advertising and display of the products and services. Also, white space gives the scope for more design. The content on the site becomes more legible when there is white space available. White space makes your website open, fresh and modern. If your branding is consistent with these, then it can help you communicate that feeling to the user.
7. Use Attractive Headlines over the Content
Including keywords in your content is very important in targeting your potential customers. Attractive headlines can be included to create enthusiasm in the minds of the users. Search engines give headings more weight in the overall content, so picking the right title and making it stand out can significantly improve your user experience, visibility, CTR, and conversions.
8. Use Images Wisely
People come across so many images on the internet and can quickly identify them. If you have picked up images from other sites, then it is easily recognized, and you lose the trust of the users. Use your original photos that resemble your brand, products, and services or team to convey the message to your potential customers. Also, make sure to use the relevant images and in support of your content.
9. Use Irresistible Call to Actions
Calls to action make the customers more enthusiastic and make them navigate through the required pages easily. Use of different colors to buttons based on the actions evokes interest in the minds of the customers. Try to use colored buttons having action-oriented phrases like sign up to know more or get started. Choosing the right words emotionally connects your users. No emotional connection means no action. Use attractive colors for various messages in the content. Chose colors wisely to evoke trust in the minds of the customers.
10. Keep Your Important Information in Bullet Points
If you want the users to digest all the information quickly, then use bullet points. Mention the key points or features of your products or services in the form of a bullet list to enable the users to gather all the required information quickly. Many cool icons are available you can use them as bullets for your text.
11. Avoid Page Not Found Errors (404’s)
Any user gets annoyed at the message of 404 or page not found. If any user gets the message, then he might rethink on getting back to your site next time. If you cannot redirect the user to the desired page, then maintaining a website is merely a waste. Slow loading of the pages or site is also a reason for 404 errors and a sign of bad user experience. There are free tools available to identify your broken pages and repair them.
12. Take Minimal Information for Sign Up
Many sites ask only for the first and last name along with the e-mail to just sign-up for the website or newsletter. We are in a fast-paced world with limited time schedules, so if you have a long signup form, then most of the users will quit without taking any actions. So short and simple forms are acceptable for most of the users.
13. Content Categorization
Most of the users look for particular content or product on a website. If you help the user find the required content by carefully categorizing your content, then chances are less than the user bounces to another site for information.
We hope that the above 13 tips helped you to be aware of the importance of improving your website user experience and given you some ideas on revamping your site.
Do you find your website has a poor user experience or doesn’t convert well? Are you ready to overhaul the entire design of your business website? Please get in touch with our UI/UX experts at RK Software Solutions. We are a full-service digital agency based in New Rochelle, NY. We are experts in web design and development solutions to businesses of all types and sizes. Call us at +1 (917) 745-8048 for a free user experience audit and a website design quote.